Update: This position has been filled. Please check back soon for more Career opportunities at Deep South Today and its newsrooms.

About the Team:
At Deep South Today, we’re dedicated to reshaping the landscape of local journalism in the Deep South. Our DST Connect initiative is the driving force behind this mission, aiming to empower local newsrooms with innovative strategies and tools for sustainable growth. In this vital role, you’ll be a key member of the DST Connect team, where your work will directly impact our network of local newsrooms.

As our Reader Revenue and Membership Strategist, you will:

  • Develop cutting-edge strategies to enhance reader revenue and membership
  • Work in a dynamic environment where your creative marketing and audience engagement skills will drive financial support for quality journalism
  • Collaborate closely with newsroom leaders to integrate innovative revenue strategies into their operations
  • Utilize audience insights to craft membership programs that resonate with diverse readership segments

Job Overview:

The ideal candidate will be instrumental in developing innovative strategies to enhance reader revenue and membership for our growing network of local newsrooms, including Mississippi Today and Verite News in New Orleans. This role involves a blend of strategic planning, creative marketing, and a keen understanding of audience engagement to drive sustainable financial support for quality journalism.

Key Responsibilities:

  • Strategy Development:
    • Design and implement effective reader revenue and membership models for local newsrooms
    • Develop tailored strategies for subscription, membership, and other reader-funded initiatives
  • Collaboration and Training:
    • Work closely with newsroom leaders to integrate revenue strategies into their operations
    • Provide ongoing training and support to newsroom staff on best practices in reader revenue generation
  • Audience Analysis:
    • Analyze audience data to identify potential revenue opportunities and trends
    • Use insights to tailor membership programs to meet the needs and interests of different reader segments
  • Marketing and Promotion:
    • Develop and oversee marketing campaigns to promote subscriptions and memberships
    • Collaborate with marketing and communications teams to create compelling messaging and promotional materials
  • Innovation and Adaptation:
    • Stay abreast of industry trends and emerging models in reader revenue
    • Continuously refine and adapt strategies to meet changing market and audience needs
  • Performance Monitoring:
    • Track and report on the performance of reader revenue and membership initiatives
    • Utilize metrics and feedback to make data-driven decisions and adjustments


  • Bachelor’s degree in marketing, business, journalism, or a related field
  • Minimum of 5 years of experience in revenue generation, preferably in a media or journalism setting
  • Proven track record in developing and implementing successful membership or subscription models
  • Strong analytical skills with experience in audience analysis and data-driven decision-making
  • Excellent communication, presentation, and training skills
  • Ability to collaborate effectively with diverse teams across multiple newsrooms
  • Innovative thinker with a passion for journalism and community engagement

What We Offer:

  • A dynamic role at the forefront of transforming local journalism
  • The opportunity to work with a passionate team dedicated to making a difference in the communities we serve
  • Competitive salary and benefits package
  • Professional development and growth opportunities

To apply, click the button below.

Deep South Today is an equal opportunity employer and values diversity at our company. We encourage applications from all qualified candidates, regardless of race, religion, national origin, gender, age, disability, or veteran status.